Passed on from one generation to the next since the Maison was founded, Chopard’s identity has been forged over time, and with the contribution of every member of the family who oversee it. Nowadays, it is this unique Family Spirit that differentiates Chopard in the world of High Jewellery and High Watchmaking. It is evident in every step the Maison takes, along with its hallmarks of Emotion and Generosity. 

Chopard’s Independence allows it to support crafts with a glorious past that are a source of great pride today. Together with the impetus provided by the Scheufele Family, this support of its Artisans also drives a boundless Creative Audacity that sets the Maison apart. An audacity that has led Chopard to pave the way for a new vision of Ethical luxury.